Develop leadership skills. Learn how to better communicate with Gen Y Millennials.

Tips for a Successful Crowdfunding Campaign

Tips for a Successful Crowdfunding Campaign

Crowdfunding websites have opened up a whole new world of opportunity for entrepreneurs hoping for capital to start a business. Although you have probably read tons of viral stories about incredibly successful campaigns, there are also those that make common mistakes and don’t perform as desired. So, before you kickstart (pun intended) a crowdfunding campaign, read these tips:


Pick the right platform.

As crowdfunding rises in popularity, more and more big players are entering the field. To ensure success, it’s important to pick the right website for your campaign. First, decide whether you are offering equity or a small reward in exchange for an investment. Websites like Crowdfunder only allow campaigns that sell equity, debt or revenue-based securities, while others like Kickstarter offer investors small rewards at your expense. Once you’ve made this decision, see if your industry has a niche crowdfunding website. Trying to raise funds for an innovative app? Use Appbakr. Launching a music career? PledgeMusic is the place for you. Making the right decision when picking the platform guarantees that your campaign will reach its intended audience.


Personalized Pitch.

“People fund people, not just ideas,” says Indiegogo CEO Danae Ringelmann. Follow her advice and make your pitch video personal and convincing. Talk about what motivated you in your journey and how you want to impact the world with your product or idea. What problem are you solving? How will your product or idea personally help the potential investor watching your video? Investors want to feel your passion for the project, so be open, honest and hopefully, convincing.


Do your homework.

Websites like Kickstarter and Indiegogo keep campaigns posted on the website even after they have finished. What does this mean for you? You have a treasure trove of past campaigns and their results at the click of a mouse. Find campaigns within your industry and see how they performed. Analyze the pitch videos, rewards offered and any other information you can find to see how you can mimic success and avoid failure. After you’ve researched past campaigns, learn about your audience. Most investors are male between the ages of 24-35 earning over $100,000 a year. This is the group you have to win over to make a sale, so keep this audience in mind when creating a pitch.


What’s in it for me?

Imagine sitting at home on the computer watching pitches for startup businesses. What would it take you to get up, grab your wallet, and pay a stranger online to pursue their dream? Ask yourself this question as you plan your campaign. The reward or equity the investor receives must be enticing enough to convince them to spend their hard earned money on you. A little trick that Kickstarter suggests is using the $1 reward option. Although it may not seem like much, each dollar donated adds up quickly. The $1 donation gives potential investors an option to contribute without sacrificing much, while still feeling like they’ve made a difference.


Have you ever invested in or launched a crowdfunding campaign? Tell us in the comments below!

Networking Tips for Millennials

Networking Tips for Millennials

It’s not what you know, but who you know. In today’s job market, it is estimated that 60-80% of jobs are found through networking. Because Millennials are newer to the job market, their networks may be smaller than their peers’ from other generations. Bridge the gap with these tips on navigating networking:


Give and take.

Yes, the purpose of networking is to further your career by meeting other people, but don’t forget it is a two-way street. Remember the people you meet are connecting with you for the same reason you’re connecting with them. If someone you meet is looking for a great IT professional to add to their team, introduce them to your colleague with years of experience. Don’t just look for ways that your network can help you! You should also add value to their professional development, even if it just means complimenting them on a recent promotion or achievement.


Keep talking.

Remember those old commercials with the Energizer Bunny who just wouldn’t stop? Be the Energizer Bunny of communication with your network. Within 48 hours of meeting someone, follow-up with a friendly email. Add your new connection on LinkedIn and don’t you dare use the generic “I’d like to add you to my network” default email. If your connections post an article or blog on LinkedIn, read it and engage in a thoughtful conversation about it. Meeting someone once does not qualify as a meaningful connection. The relationship is built and maintained after the initial meeting takes place by continuing the conversation.


Ease into it.

If you are overcome with nerves at just the thought of saying hi to a stranger, networking may seem like a nightmare. Ease yourself into it by signing up to volunteer an upcoming networking event. Being a volunteer means you won’t have to awkwardly stand around looking for potential connections, but you will be forced to communicate with everyone in some way, even if that means just checking in at the registration table. After you work a few events, you’ll warm up to the idea of networking and chances are you will have made a few connections without even trying!


Find a mentor.

No networking opportunities in the near future? Make it happen on your own. Use LinkedIn to search for people in your field or desired position. Send an invitation to connect with a note about how you are interested in hearing about their career, and would love to schedule time to talk. It may be uncomfortable to reach out to people you admire, but getting advice from someone who has traveled the career path you wish to be on is invaluable.


Go it alone

Don’t rely on a friend or coworker to keep you company at a networking event. Bringing a buddy to a networking event will make it less intimidating, but also less effective. Having someone around to talk to will prevent you from branching out and putting yourself in uncomfortable situations.

10 Apps for Startups and Small Businesses

10 Apps for Startups and Small Businesses


Running a startup or small business can be costly and hectic, but today’s apps can help save entrepreneurs time and money. Download these apps to make living the entrepreneurial life a little easier:


Rescue Time

This time management app runs in the background of your computer and mobile devices to track activity on websites and applications. At the end of each day, users are sent a report with a snapshot of how their time was spent. Entrepreneurs will be able to better manage their days knowing what activities are taking the most time. Sounds perfect, right? The only downside to this miracle app is it is not yet available for iPhones.


Mobile Day

This app eliminates the frustration that comes with having to access your Outlook calendar and type in a 10-digit number for a conference call while trying to rush out the door to catch a flight. Mobile Day syncs with your phone’s calendar and provides one-touch access to any conference call or online meeting you have scheduled. Running behind? This app also allows you to easily text or email all attendees when you’re a few minutes late.



Pick up the slack with the Slack messaging app. Each conversation can be organized into channels that can be defined by the user. Whether you want to split up the channels by project team, department, or another way is up to you. Not only does this useful app allow for instant messaging, it also integrates with other apps such as Twitter, Google Hangouts and MailChimp to keep your conversations all in one place. These notifications can be assigned to appear in whatever channel you choose. For example, create a channel with your marketing director and assign Twitter notifications to appear here so both of you are aware when your company receives a retweet, mention or direct message.



Traveling entrepreneurs have a new best friend with the LogMeIn Pro app. This app gives you fast and easy access to your PC or Mac from your browser, desktop or mobile device. Using the app, entrepreneurs can access files or applications stored on a PC or Mac from anywhere.



As an entrepreneur, you probably know networking is essential to growing a business. But are you really expected to remember everyone you meet? Not with the Humin app. This revolutionary app combines contacts from your mobile device and social media accounts with your calendar, email and voicemail to provide context to the contacts in your phone. After this information is brought together, you can use a Google-like search feature to sift through contacts. What was the name of the person you met last Wednesday night? Ask Humin. Know someone who works at Apple? Humin does.



An essential for any small or growing business, Mint brings financial management to entrepreneurs’ fingertips. This app compiles all financial accounts into one spot to provide a quick overview to business owners. Each transaction can be categorized so entrepreneurs can track expenses, revenue and spending monthly with a simple visual chart. The bill pay reminder feature is an added bonus for on-the-go (and forgetful) entrepreneurs.



Brick and mortar store? Perka is a must-have for your business. Don’t force your customers to carry around a dingy paper punch card to prove their loyalty! Perka brings these old-fashioned reward cards into the digital age. Customers simply log-in to the app and check-in to your location, which will allow their account to show up in your system. When the customer is ready to make a purchase, all he or she has to do is tell you the first name the account is under in the system. No hole puncher required.



Yoga practitioners may recognize the word asana as a pose or posture, but entrepreneurs will now associate it with one word: efficiency. This project management app works great to organize tasks for small businesses. Each user can create to-do lists and assign tasks to others with due dates, relevant files and detailed notes. Users have the capability to comment on or add subtasks to lists, eliminating the need for incessant back and forth emails.



How many times have you scrolled through a newsfeed and reminded yourself to come back and read an article later? How many times have you actually remembered to do so? Chances are, even if you did, it would be difficult to relocate the article. With Pocket, busy entrepreneurs can stay up-to-date with current events, industry news, and that funny video your best friend sent. Using this app, you can quickly bookmark articles, work documents, videos, or photos with ease and revisit them later at your convenience.

Tired of sifting through holiday sales, 20% off coupons, or social media notification emails to get to the ones that really matter? Busy entrepreneurs and small-business owners should not be tied down with cleaning out a cluttered inbox. With the app, users can unsubscribe from aggravating email lists with one click instead of having to open each individual email and go on a scavenger hunt to find the microscopic “unsubscribe” text. goes one step further and combines the email lists you decide to keep into one daily digest.


Which apps do you use to manage your business? Did your favorite not make the list? Tell us in the comments below!

Similarities Between Millennials and Gen Z

Although there are many differences between these two generations in the workplace, it’s not hard to find similarities, either. Both generations covet stronger, more personal relationships with the higher ups in the office and actively seek out mentors to help with professional development. Because both generations grew up surrounded by technology, it’s no surprise that they both are incredibly tech-savvy and look for new ways to integrate tech into the work world and increase efficiency. Both generations are would be strong in a sales role such as a wholesale distributor, but for different reasons. While Millennials have smarter, more personalized sales tactics, members of Gen Z will enjoy the entrepreneurial side of sales and the face-to-face communication.

How Gen Z Will Change the Workplace?

The topic of Millennials in the workplace has exploded over the last few years, especially since this generation now represents the largest part of the American workforce. However, with all of this focus on Millennials, many people have forgotten to pay attention to the next generation that believe it or not, is now making their way into the workplace, Generation Z.

Take a look at how this new group will shake up things in the office:

Different Values.

Whereas Millennials valued a loose, open workplace, Generation Z desires more order and structure. Because of this, for those who aren’t food & beverage distributors it will be interesting to see how the newly designed open floor workspaces mesh with the Gen Z workers, especially because this generation prefers a balance of collaborative and independent work. Employers must find a way to create a workspace that allows employees to have privacy while still giving them space to work together as a team.



Employers will need to work overtime to retain Generation Z. A recent survey showed that 83% of this generation believes that they will spend less than three years at their first job. What’s the reason? Unlike Millennials, Gen Z value career growth and development above anything else when it comes to their jobs, so if one company doesn’t offer rewarding opportunities, this generation will have no problem leaving for another.


Lacking confidence.

Millennials have long held the reputation of being overly confident and ready to take the business world by storm, but Gen Z will not follow in these footsteps. In fact, this generation reports higher levels of anxiety in terms of finding a job, performing well at it, and discovering career opportunities that match well with their specific skills and personality. This could mean that Gen Z won’t fall victim to the “lazy, entitled” stereotype that has followed Millennials for years, since they will show more gratitude for jobs that they do have.



Whereas Millennials are very concerned with working for an organization that has a purpose and socially beneficial cause, Gen Z is more motivated by money. This generation has grown up during the Great Recession witnessing their parents struggle to find or keep work. Because of this upbringing, they crave a predictable, stable paycheck. In addition, Gen Z has seen the Millennial generation weighed down by the financial burden of student debt, and reports higher levels of anxiety about paying back debt than other generations.

Is the new collaborative office “Co-Working” space trend effective for Millennials?

Thanks to forward-thinking brands like Google and Facebook, companies across the country have slowly begun to adopt the collaborative work environment. Glass doors and lowered cubicle walls seek to provide transparency, while multiple lounge areas and laid-back meeting rooms encourage teamwork. This trend looks to revamp the modern day office space, but is it effective for our new generation of workers?

Location, Location, Location

Whereas previous generations valued having a cubicle or office to call home, Millennials don’t share this attachment to private space. This new generation of employees feels dialed in to their work through mobile devices like iPhones and iPads, not constraining desktop computers and landline phones. A collaborative work space encourages workers to move around the office throughout the day instead of staying shackled to a single area. Employers will most likely see increased productivity by turning mundane conference rooms into lounge areas that resemble more of a modern living room than a corporate office.


Speaking Their Minds

Millennials are not the type to shy away from voicing an opinion, especially in the workplace. This generation has been programmed to tweet and blog about every aspect of their day from what they ate for breakfast to what they’re lifting at the gym. Millennials tend to carry over this love of sharing to the workplace as well. These employees will excel in situations where they are placed in a collaborative group and asked to bounce ideas off of one another.


Attract & Retain

The collaborative work space is not just a tool used to keep current employees satisfied. Many companies have found this open floor plan to be a valuable recruiting tool for attracting Millennials. The open, laid-back atmosphere created by a collaborative floor plan gives off the impression of a flexible and innovative corporate culture, something that Millennials value in their job search.


Millennials See, Millennials Do

Gone are the days where lower level and upper level employees were limited to small-talk on an awkward elevator ride. Millennials appreciate the breakdown of the traditional office floor plan where senior employees were holed up in private offices. By design, the collaborative floor plan mixes employees of all levels, and forces them to interact like never before. Why does this benefit Millennials? This vibrant generation wants to learn by watching, not by opening a text book. The collaborative work environment allows entry level employees to connect and learn from respected peers.


Although research shows the Millennial generation favors this shift to an open, collaborative environment, managers should remember there is never a one-size fits all approach to a group of diverse individuals. Be a strong leader and accommodate those who take time to adapt to the new space. Learn more about developing your leadership skills with this easy assessment.

Mastering the Elevator Pitch: Selling Yourself as a Millennial

Imagine you’re stuck in an elevator with the hiring manager from your dream employer. You have ten floors and 30 seconds to make a lasting impression. What would you say? The elevator pitch, a term used to describe a brief attempt to sell a business, product, service or person, is increasingly important for Millennials to master because of the highly competitive job market. Here are 5 ways to nail this quick pitch:

Be more than just a sales pitch.

Create a connection with the interviewer by carrying a conversational tone throughout the pitch. Instead of reciting your resume word for word, focus on a story where you exceeded client expectations at work or led a group project to success in college. Interviewers will not remember what company you worked for or where you graduated, but they will remember big accomplishments told in a compelling way. Always ask yourself, if I ran into this interviewer in a coffee shop tomorrow, would he or she remember my name?


Skip the jargon.

Don’t try to overcompensate for your lack of experience or newness to the job market by showing you know what industry terms mean. If the hiring manager is from human resources, he or she may not be familiar with popular acronyms and phrases in the industry. Also, skip overused words such as innovative and unique. All job applicants think they are innovative and unique, how can you prove it?


Get to the point.

Apple famously coined the term “retina display” to avoid boring consumers with details about the resolution and pixels on their monitors. Just like people don’t want to hear about a 226 pixel per inch screen, interviewers don’t want to hear a drawn out story about your past experience. When you have a limited amount of time, it’s important to get to the point fast. Focus on showing results instead of the process that led up to the positive results. Think “I increased sales by 25%” as opposed to “I worked with a number of internal teams to create a unique promotional strategy for our new product launch that exceeded sales goals.”


Have a Strong Close

Don’t let the conversation end with a generic “thanks for coming in” that will leave you in suspense for days as you wait to hear back. When you wrap up the pitch or interview, make sure both you and the other party are on the same page as to what the next steps are. Will they be in touch? Should you follow up? These questions need to be answered before you walk out the door. Either way, make sure you ask for a phone number or email address so they know you’re interested in staying in contact, regardless of whether you’re hired or not.


Think Outside the Interview

The pitch isn’t over once the figurative elevator doors open. In today’s world, you should present the best version of yourself at all times, especially on social media. Recruiters and hiring managers will most likely scour the web to see how your online presence matches up with their standards. Even if you nail a job interview, embarrassing and incriminating pictures on Facebook could be a roadblock in landing the position. How do you avoid this? Do a social audit of your social media pages. A good rule of thumb when deciding what to keep is to ask yourself, “would I want my grandmother to see this?” If it’s safe for granny, it’s probably safe for future employers.


Have another tip on selling yourself? We want to hear it! Share with us below in the comments!

Think Like a Shark: Lessons Learned from “Shark Tank”

ABC’s hit show “Shark Tank” has inspired a nation of viewers to believe in the American Dream again. But besides the endless entertainment of seeing cringe-worthy pitches and banter between the sharks, what real-life lessons has the show taught us?

  1. Do the work yourself.

Entrepreneurs must be willing to do every role in the company until profits are large enough to hire other employees. The sharks applaud entrepreneurs that enter the tank and describe how they have single-handedly created, packaged and distributed products all on their own instead of hiring a team to do so. Upon hearing that the Mission Belt creator was pounding on potential customers’ doors in Los Angeles to try to make a sale, Mark Cuban related the entrepreneur’s drive to his own, telling the story of how he used to sell garbage bags door to door to make money as a teen. In the beginning, entrepreneurs must be willing to be the entire sales, marketing, accounting and logistics team until financially ready to expand.


  1. Don’t back yourself into a corner.

Yes, products directed to a niche market can be successful. Take GoPro, a camera strapped to the head to record users as they partake in extreme sports. Although it’s not exactly suitable for the mass market, it still managed to become a huge success. However, the majority of the time, entrepreneurs must make sure their market is large enough to be profitable. On Shark Tank, we watched as hopeful entrepreneurs pitched the Ledge Pillow, a product designed for women with breast implants who also prefer to sleep on their stomachs. The sharks were wary of taking a niche market (women with breast implants) and narrowing it further (women with breast implants who also sleep on their stomach). By limiting who your company’s customers are, you’re also limiting the potential to make money.


  1. Listen as much as you talk.

One of the biggest mistakes that entrepreneurs can make is not valuing the input of others. It is great to believe in your product or service, but even better to believe there are always ways to improve. On “Shark Tank,” sharks offer advice on branding, packaging, and application that may improve an entrepreneur’s product. Take the team behind Bantem Bagel, a bite-size, donut-hole style bagel loaded with cream cheese, who were told to change their product’s name. Lori Grenier argued consumers would have no idea what a Bantem Bagel was, and would be more attracted to a name that explained the product, such as Bagel Balls. Despite this logical advice coming from a branding expert, the entrepreneurs were unwilling to budge on the name change. Not everyone will get this chance to be n front of the sharks, but listening to feedback from peers, family and friends will work just as well.


  1. Be aware of your surroundings.

Don’t be naive to your competition in the market. ValPark, an app designed to ease the process of valet parking by allowing credit and debit payments, recently left the tank without an investment. A major downfall in the pitch was the entrepreneur’s unwillingness to admit that a) his product could be easily duplicated by any app developer and b) competition already exists. By ignoring what else is out there, you’re hindering the company’s growth and innovation. How would Samsung mobile phones look if the company didn’t pay attention to Apple’s iPhone? Staying on top of what your competitors are doing will keep you alive in the business world…and in the shark tank.


  1. Know your business.

Knowing your business may be an obvious lesson, but one that bears repeating based on the number of entrepreneurs who simply don’t have all the answers once in the tank. Take Rolodoc, an app which was described by the creators as a business to bring social media into the medical field. Despite these goals, both inventors could not explain what made their product social to the sharks, and failed to be able to differentiate it from a simple email. To succeed in business, study your business inside and out. Entrepreneurs should be able to rattle off everything from the company’s value proposition to important numbers like cost of acquiring customers, retention rate, and projected sales. If you don’t show a passion for your business by knowing the nitty gritty, how do you expect others to share in your vision?


Now that you’ve learned the basics, you’re almost ready to swim with the sharks. But first, learn how to develop crucial leadership skills by taking this easy assessment, created by Orlando businessman Joel Goldstein, President of Mr. Checkout Distributors!

The 5 Factors that make a Servant Leader

What makes a leader a great servant? That’s just it. The best leaders are the humblest of servants. Here is five characteristics these noble men of valor exhibit:

1. “Generosity is giving more than you can.” Khalil Gibran. The essence of any servant is generosity. To lead is to serve, and to any servant abides by this concept more than any other. Service is sacrifice. The greatest sacrifice is giving everything you have, without expecting anything in return. A leader puts his crew before himself, even if he is expended in the process. He furnishes himself last and first ensures his comrades are cared for and compensated. In many occasions, a true servant leader will suffer as a result of his devotion to the people he commands. The most hallowed chiefs give more than they can ever offer.

2. “Humility is not thinking less of yourself, its thinking of yourself less” – C.S Lewis. Any act of service, requires great humility. Swallowing your pride and quelling your ego are a huge part of any leadership role. This also entails: acknowledgment of fault and accepting ideas from a subordinate. Humility is the ability to know that you are not always correct. A modest person is willing to take a suggestion that may be more fruitful from someone of a lower rank than them. Another key concept to being a servant leader, is not expecting to be the loudest in the room. A true leader listens and minds their tongue until it is proper for them to speak.

3. “A man without ethics is a wild beast loosed upon this world” – Albert Camus. Humility and generosity are two of many ethical codes, leaders abide by. No one can spearhead an army, if they have no platform to stand upon. The foundation of successful leadership is ethics. All great servant leaders adhere to a code of honor and valor. Some of these ethics are honesty, diligence and persistence. Also, many who excel as dignified minions consider the thoughts, feelings and overall mindset of their cohorts. Scruples and integrity are integral. Any man or woman who takes charge for their own selfish ambitions, is not a leader but a tyrant. The ends do not justify the means.

4. “People protect what they love” – Jacques Cousteau. A servant leader is determined to protect their own from harm even if it means they will “bite the bullet”. Jesus washed the feet of his disciples, despite the fact he was hailed as their king. This has no bearing to a servant leader. Any true administrator knows they are nothing without the people who serve them. As a result, the greatest servant leaders are willing to protect these people at all costs.

5. “Blessed are the upright” – Jesus. A servant leader is virtuous in nature. They uphold the vows they take and don’t make promises they can’t keep. Their word is all they have and action is a mechanism to deliver. This means, that even if they are expendable to the cause…they will gladly do whatever it takes to keep a promise and hold their word. This ties back in to the previous four concepts of ethics, humility, generosity and protection. A virtuous servant does not reject ethics or act hastily. Their will to be generous and protective fosters their drive to be virtuous to the people they lead. This is not an idea that will be compromised by their standards.

Any true servant leader exudes these five characteristics. If your desire is to serve effectively, then be a humble, protective, virtuous, generous and ethical human being. These uncanny traits will make you most effective in any leadership role.

The 5 Factors That Make an Emotionally Intelligent Leader

The greatest leaders are those that establish a deep and emotional bond with their followers.

Throughout the course of human history, we have encountered great men and women who have identified and connected with their peers. This bond was forged from a mutual conviction for a great cause. This cause based on a dream. This dream became true and all were filled with jubilee and ecstasy when triumph was attained. Emotional Intelligent Leaders have the capacity and capability to make any possibility, a distinguishable reality.

Here are five factors that make an Emotionally Intelligent Leader, a true impact player:

  •  Empathy is a tool for building people into groups, for allowing us to function as more than self-obsessed individuals.” – Neil Gaiman  – An Emotionally Intelligent Leader employs a profound ability to empathize with others. They have an uncanny way of living through the eyes of the people they guide. It is more than simply, speaking up for a cause or calling others to rise for action. It is the knowledge and perspective that gauges the roots of the cause and the motivation of those involved. Emotional Intelligence Leadership thrives, if this concept is mastered.
  • “The dew of compassion is a tear.” – Lord Byron – Compassion and empathy are two distinct concepts. While empathy is simply understanding the perspective and situation of another…compassion is synonymous with sympathy. Sympathy is feeling remorse and showing great care and compassion for another. An Emotionally Intelligent Leaders strives to do both. This leadership style is very much in tune with relating to others and passionately aiding those in overcoming adverse circumstances. Compassion is the fuel behind this very facet.
  •  “Love is the greatest of all” – St. Paul – An Emotionally Intelligent Leader is a loving person. It has been previously established that to lead, is to serve. Thus, the leadership style is that of a servant. These commanders not issue orders but accommodate requests. Emotional Intelligence Leadership is based upon the premise of love and its immense presence. The captain of any ship knows his boat and his crew…and they are willing to go down with this ship and protect its crew at any costs. The greatest act of love is to lay down one’s life for their friends. Emotionally Intelligent Leaders know this, embrace this and are willing to do this out of love for the people that follow them.
  •   “Courage is not the absence of fear, but the presence to carry on when fear is present.” – Martin Lawrence – Emotionally Intelligent Leaders are courageous by nature. Understanding the concerns and worries of those they lead, an Emotionally Intelligent Leader will step in to the shadow of uncertainty to provide light for their constituents. An Emotionally Intelligent Leader will take on any task before subjecting their peers to the harrowing possibilities that surround it.
  •    “Hope is the thing with feathers…never did it ask a thing of me.” – Emily Dickinson – Emotionally Intelligent Leaders cling to hope. These men and women are fueled by the belief that anything is truly possible. When the team has met failures over and over again, and trepidation begins to choke the aspirations of many….An Emotionally Intelligent Leader will find strength and reason to persist. This is solely based on a hope that circumstances will become better. Hope is contagious…it spreads rapidly once it is found.

Emotionally Intelligent Leaders exemplify empathy and compassion. They are loving, courageous and hopeful people. These remarkable prospects tune any officer in with the people that they serve. This type of cohesiveness, is essential and can propel any team to ascend meteorically.