The 3 Keys to Managing Hyper-Growth
Hyper-Growth is becoming an all too real problem for start-ups. This phase in business growth is where the weak is separated from the strong and the fight for market share, talent, and intellectual property patents begin. Being able to manage hyper-growth is more than a strong leader to handle, that is why the most innovative companies create cultures that are able to sustain and capitalize on hyper-growth.
To create a strong culture there are three items in where you must excel, efficiency, communications and excellence. LinkedIn’s CEO Jeff Weiner states “Hyper-growth companies often get so caught up with innovation and the adrenaline rush that they chase the next bright shiny thing at the expense of getting their launch trajectory right”
Efficiency: Make sure the to-do list is concise and the effort you put in is beyond expectations.
Communications: Develop a culture in your organization that is the aspiration of who you wish to be. Building a culture of an organization allows you to dream big and use that dream to inspire others.
Excellence: Great leadership can pave the way to organizational excellence. The excellence in your organization is measured by the speed and quality of your daily decision making.
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Duke men’s basketball coach Mike Krzyzewski’s philosophy is every time the Duke Blue Devils complete a play, on either the offense or defensive side of the court, no matter how well or poorly they performed, the coach yells out the same thing: ‘Next Play’. He doesn’t want the team celebrating if they did something extraordinary, but he also doesn’t want them lamenting a poorly executed play.
How do you manage hyper-growth in your organization?



Studies have confirmed this link to motivation. Behavioral neuroscientist John Salamone conducted a study on rats given two piles of food. One pile of food was twice the size of the other, however it was behind a small fence. The rats with a lower level of dopamine almost always chose the easier meal, however when given an increased level of dopamine, the rats chose to jump the fence for the greater reward. In a human experiment, a research team in Vanderbilt found that individuals that they classified as “motivated” had higher levels of dopamine in their striatum and prefrontal cortex. Among the “non-motivated” individuals, dopamine was found in the anterior insula the part of the brain involved with emotion and risk. Lower levels of dopamine make people less likely to work hard for the things that they want. Motivation has to do with the cost / benefit analysis of your brain to pleasure itself.
I use
Buffer allows me to strategically share information. I can schedule my social media posts by filling up my buffer with different photos, quotes, blogs etc. and space them out to post at optimal times on each social channel.
I use Trello to store ideas, pr pitches, notes for my team and other process driven tasks. You can separate your different projects into “boards” and keep track of each task as a card.

