“.The study of the social development, structure and functioning of cultural factors as it pertains to marketing.”
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The study of Sociomarketing combines Sociology and the best practices of Marketing to develop a more accurate solution for your advertising budget. By approaching your marketing plan by how a generation thinks and not just age demographics, you will have a far more accurate picture on how to use your valuable advertising budget.
Sociology: is the study of society. It is a social science—a term with which it is sometimes synonymous which uses various methods of empirical investigation and critical analysis to develop and refine a body of knowledge about human social activity, often with the goal of applying such knowledge to the pursuit of social welfare. Subject matter ranges from the micro level of agency and interaction to the macro level of systems and social structures.
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Marketing: is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.
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Best Practices
Marketing to Baby Boomers
Marketing to Generation X
Marketing to Generation Y
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