Social Media and Startup Businesses

by JoelGoldstein on September 27, 2011

Social Media for BusinessStarting a new business is one of the most difficult and stressful times in a new entrepreneurs life. The very reason behind this is that the business growth depends upon the growth in sales and production. At startup, you strongly need to model advertising plans from a similar successful business. Similar to a startup, this is the case with online communities. If you have shifted your business online and you are intending to grow it globally or locally, you would strongly need to go through the advertising methods which have been adopted by web masters online. You can incorporate these methods to target the interests of online user community.

One of the fastest adopted ways is Internet marketing is through social media platforms. This method is sometimes mistakenly referred as viral marketing. There are various platforms such as Facebook, Twitter, MySpace, and Google+ which allow the user to create a free account and create online social circles. The social groups contain friends and relatives usually from real life social circles. These platforms provide the opportunity to chat with one another, share photos and statuses and discuss contents online with your social circles.

To promote your business through Facebook, you need a stunning fan page, which can attract the user’s attention and compel them to “like” your page. The more “likes” would result more free “sharing” advertisement. This method provided thru Facebook to promote a business is a free way to spread the word about your product or service.

Apart from this method, you are also provided with the paid services by Facebook as you can pay them for your advertisement placement and you also have to pay them according to per click rates. People who “like” your page are then added to the fan page list and can receive updates from your business page whenever there is a new posting. This not only informs the users about updates on your business page but also publishes the update on their wall. After making a Facebook business page, you should be sure to have tracking on your website to observe any increase in traffic from your Social Media channels.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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Five Tips for Email Marketing

by JoelGoldstein on July 18, 2011

Email Marketing ExpertMany companies are utilizing email marketing to drive traffic to their websites because it is much cheaper than the traditional mail campaigns. You will find that by being creative in your email marketing campaign that you will drive traffic to your website. In order to keep your customers returning to your website you need to keep in constant contact with them with email marketing.

When you send out an email, make sure that you send out a clear message to your recipients. It is important to integrate your blog in your email. The recipients of your email do not have time to read long drawn out messages. Make a short blog on your website that you can use as part of your email marketing. The subject line of your email should be kept very brief but make it creative. The next thing that you may consider with your email is the placement of a link. The integrated blog should contain a link that the recipient can click in order to access your website.

Very important part of your email is to address the recipient by their name. You need to make your email sound as if you wrote it just to them not to an audience. When you keep constant contact with your emails by using the recipient’s name, you will find that they will return your email or at least visit your website. You can grow a list by asking the people that you are emailing to refer a friend to your website. When they refer a friend who visits your website, you will be able to obtain their email. In this manner, you will grow a list of new customers. You can grow a list of new customers by placing articles and blogs on farm websites where you have placed a link.

Your email should contain both HTML and Plain Text to enable the recipients to accept the message in the manner that they prefer. This is important because some people do not like HTML and prefer Plain Text. In your email message, you can include an excerpt of your blog that you placed on your website. This format is called integrating your blog into the email. These tips for email marketing should help increase customers for your website.   Important tips for email marketing remember to keep constant contact with customers, grow a list to contact each week, and integrate your blog with a link for the recipients.

Internet measurement

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

Request an Appointment

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A Guide to Mobile Marketing for the Entrepreneur

by JoelGoldstein on July 11, 2011

Mobile DeveloperMobile marketing is now one of the leading modern technological advances in marketing. You will want to be familiar with mobile website and some of the features that it offers you. You are able to increase your profit, grow customers, and keep track of sales and clients for starters. You can advertise by text messaging free. When you decide to go on the adventure with your mobile website you need to know the importance of creating an App, how Google Adwords can increase profit, and the use of WordPress to incorporate better blogs. You are now able to have a mobile website.

Create an App

You can create your own iPhone App that will enhance your business capabilities. You need to know about the different things available from your App Store in order to create an App that will suit your needs. You can find that creating your own App is not expensive and you are able to put in the system that accommodates your business. It is not necessary to put in extras or things that you would never use.  You will most certainly want an iPhone, known as the smart phone and the most popular system on the market. You will be able to create your own App with your iPhone but certain features are already included for your convenience.

Google Adwords

The search engine Google has taken over much of the market place when it comes to finding new clients for you. Everyone wants to use Google Adwords because you will gain an enormous amount of customers when you use the right keywords to bring customers to your website. Google Adwords puts advertisement on your mobile website and from these ads, you will be able to make more income. When you use Google Adwords, your website will continue to grow because of the search engine driving traffic your direction.

WordPress

Everyone prefers to use WordPress in order to do your blogging. The best websites accept WordPress blogging and articles. This is one of the most modern technologies available today for the mobile marketing entrepreneur. Good WordPress SEO content will help you to achieve top Google rankings. You will want to use your WordPress techniques while you are on the go. The use of your iPhone only adds to your success when it comes to the ability to do mobile marketing.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

Request an Appointment

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