Joel Goldstein
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Google 101 for Entrepreneurs

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Joel Goldstein

Joel Goldstein has been featured on television, newspapers and magazines as an expert in Internet Marketing Strategies.

You can hire Joel Goldstein and his team to put together a strategic marketing plan or build your fan base on Facebook.

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Google is more than a search engine. This tech giant offers a number of free easy to use services that will make you more efficient in your day to day life.

Blog Search: http://www.google.com/blogsearch

Search through both well known and little known blogs by topic, date and keyword. This is an incredibly useful tool for any knowledge hungry entrepreneur that needs to stay current on a specific market or industry. By gathering multiple views on a single keyword or phrase you will be able to form an informed decision for yourself with a multitude of facts and opinions.

Google Finance: http://www.google.com/finance

Want to follow an IPO or gather analysis from multiple channels on the future of a commodity? Google Finance aggregates information and data from multiple parts of the web to give the user a full view of the markets.

Google Alerts: http://www.google.com/alerts

Do you have the sneaking suspicion someone is badmouthing your business on the internet? If you are a business owner Google Alerts are vital for your business’s image. The public perception is becoming more important as social media affects buying habits.

Google Trends: http://www.google.com/trends/

When starting a new business it’s important to keep up with what the public is currently searching. Google trends allows a business owner or individual to find out what’s “hip” at the moment and stay ahead of the curve.

Google Docs: https://docs.google.com

Collaboration over distance is the hardest part about running an international business. However, with the internet it is getting increasingly easier. Google allows you to have files that resemble Microsoft Word and allows you to share access with other users.

Google Voice: https://www.google.com/voice

Having a local number has become both free and easy. Google gives you a complimentary phone number with optional forwarding. This allows you to appear hyperlocal to an area with independent voicemail.

Google Maps: https://maps.google.com

Put your business on the map. Correction, on multiple maps. Many other maps such as Yelp and iPhone use google maps and places to show local businesses and reviews.

Patent Search: https://www.google.com/?tbm=pts&hl=en

Have you invented a product or wish to market someone’s invention? Skipping the governments frustrating patent search engine is a blessing for any entrepreneur that has tried to patent their invention.

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Related posts:

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  3. New Google service
  4. Be the apple in Google’s eye
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