Gen X’ers were born between 1965 – 1981. They saw their parents get let go from the jobs they worked hard for, the Gen X kids know there is no such thing as job security. They were the first hand witnesses to the mess-ups of baby boomers. Often, this generation feels disconnected to the rest of their generation.
This was the first generation to have to check their halloween candy for razor blades. News stories like this caused an atmosphere of skepticism and quiet concern with their surroundings. They are characteristically more productive than the Baby Boomer generation. Known for keeping their heads down and working quietly as well as not standing out, this group is very resilient.
To motivate a Gen X’er you need a clear statement of goals that are broad enough that they can implement their creativity in completing. Spend time with them building a strong relationship and they will become loyal employees. They require clear and frequent feedback on their progress and strongly dislike micro-managing. In order to have this generation pull out their wallet and spend, you should provide them with custom packages or multiple options. They want the opportunity to challenge themselves to formulate a new process and develop creative conclusions.
The Generation X are coming up as a generation that has to adapt to the mobile internet. Most Generation X have grown up with technology becoming more and more a part of everyday life. They feel comfortable learning new technology, and are quick to try something new. As a generation the Generation X feel more comfortable about learning their information including new products via various peer reviews. I have had a lot of success by marketing to this demographic using pay per click advertising with the advertisements displaying questioning statements or choices. To market your business successfully it is always important to test first and then scale up your efforts.
Joel Goldstein is the best selling author of “A Professional’s Guide to Social Media” and a professional keynote speaker. Joel relates his experience as an entrepreneur into his business teachings to the professional community. Specializing in online lead generation, Joel works with Independent Businesses and Professionals such as Lawyers and Doctors to develop lead generation programs. As president of the Peer Marketing Group, he develops search engine optimized websites to Google’s specifications. To request a consultation with Joel or schedule him for a conference, email Sanju@JoelGoldstein.com for availability.