Gen X’ers were born between 1965 – 1981. They saw their parents get let go from the jobs they worked hard for, the Gen X kids know there is no such thing as job security. They were the first hand witnesses to the mess-ups of baby boomers. Often, this generation feels disconnected to the rest of their generation.
This was the first generation to have to check their halloween candy for razor blades. News stories like this caused an atmosphere of skepticism and quiet concern with their surroundings. They are characteristically more productive than the Baby Boomer generation. Known for keeping their heads down and working quietly as well as not standing out, this group is very resilient.
To motivate a Gen X’er you need a clear statement of goals that are broad enough that they can implement their creativity in completing. Spend time with them building a strong relationship and they will become loyal employees. They require clear and frequent feedback on their progress and strongly dislike micro-managing. In order to have this generation pull out their wallet and spend, you should provide them with custom packages or multiple options. They want the opportunity to challenge themselves to formulate a new process and develop creative conclusions.
Hiring an Advertising Agencies to market to Generation X should be a process. The first step should be research, find the most successful agencies that the larger companies are using to market to that demographic. Interview those companies to see what they would recommend you do with your business. Most of the time when speaking to a large advertising agency they will turn your business to a smaller agency if they feel they could not provide you with the level of service you require with your budget. Also to be explored are specialized agencies such as Internet Marketing agencies or Traditional Marketing agencies.
Joel Goldstein is the best selling author of “A Professional’s Guide to Social Media” and a professional keynote speaker. Joel relates his experience as an entrepreneur into his business teachings to the professional community. Specializing in online lead generation, Joel works with Independent Businesses and Professionals such as Lawyers and Doctors to develop lead generation programs. As president of the Peer Marketing Group, he develops search engine optimized websites to Google’s specifications. To request a consultation with Joel or schedule him for a conference, email Sanju@JoelGoldstein.com for availability.