Using Search Engine Optimization techniques you can increase the level of activity to your video with just a few words. Decide on keywords and phrases that would most likely be used to search for your business and others similar to yours. Use trigger words that are appropriate for your end user.

You have the ability to yield more potential consumers who may be searching for products and services similar to yours with these trigger words. The key is to creating an effective and informative video that provides an insight into your business. This is a great way to grab viewers’ attention. Videos can also lead to word of mouth marketing, bringing more views to your video and, in turn, business to your company.

Search engines are literally a necessity in our world today. There’s something out there for everyone, and people will search for it. YouTube is the 2nd most used search engine tool behind Google. This is an amazing statistic for the lively hood of businesses. Users who frequent these websites can vary significantly in terms of demographics, life cycle, and needs.

Not only do current and potential consumers have the ability to search for products and services alike, but they will also be able to see videos on such things. The key is to creating an effective and informative video that provides an insight into your business. This is a great way to grab viewers’ attention. Videos can also lead to word of mouth marketing, bringing more views to your video and, in turn, your company.

Some Google tricks that are little known to some browsers are the “targeting” tricks. These tricks have been used by marketers and expert Googlers alike for years now. By using a targeted search you’ll be able to learn much more about what is really going on within a website, how to weed out what you don’t want and making sure the information you are reading is recent.

filetype:pdf

By specifying a filetype you can more accurately search and find exactly what you need. If you are looking for credible materials they are more likely to be found in a whitepaper and those are primarily .pdf’s. Inferences like this will save you time and headaches when trying to find the right information.

intitle:gaylord m focker

If you specify a word that should be in the “title” of the webpage you will be able to search much more accurately. Using this feature will return results that are more relevant than a traditional Google search or even a keyword search.

*bunker

This will replace itself with common terms in your search, other terms will give you a more broad results of a niche keyword grouping.

For the 65% of my fans who visit my website that use a Mac computer here are a few Bonus Tips you may know or may have forgotten:

Select the Address Bar: Command + L

Cycle through Windows and Apps:

Windows: Command +  ~
or
Applications: Command + tab

Screenshot: Command + Shift + 3

Targeted Screenshot: Command + Shift + 4

Find on Page: Command + F

Site:website.com

By adding site: to before a url on a search you will be able to only bring up the pages that Google has indexed within that website. This will allow you to see how large the site is and it will let you search only within that particular website.

~keyword

Will not only search your keyword but will search related keywords also. This is useful when you don’t exactly know how your competition is marketing themselves.

-keyword

This will exclude a keyword from your search. If you are searching for bird feed however you’re receiving a lot of information on hunting this trick would be particularly useful to use.

date..date

By adding 2001..2010 you will be able to search for content that was only indexed within this time frame. This can be incredibly helpful when conducting research.

Using social media websites allows you to connect directly with clients to find out what they like and what they don’t like; what they need and what they may want to change about your products or services. By using social media for these things you’ve, in a way, conducted a SWOT analysis on yourself. With this information, you can build on your development platform and overall business plan. This will put into action your knowledge on what consumers really desire.  Thus, enhancing your total business strategy and success.

Although having client testimonials listed on your website may serve as a functional tool, often times they may leave a negative connotation with readers. There’s no doubt that potential consumers who come across client testimonials may be hesitant to believe the reliability of them. This is where putting a face to a name can truly come in handy.

The key is utilizing one of the earliest tactics of marketing. Word of mouth marketing has continuously backed the success of companies, products, and services. How many times have you utilized services by someone or tried something new simply from having a friend refer you or tell you to do so?

The perfect place to broadcast this is on social media websites like Facebook. With the video coverage of client testimonials combined with the broad reach of Facebook, word of mouth marketing has the ability to expand your company’s reach and overall success. The way to act on this is by uploading your personal videos from your camera, to your computer, and then finally to your Facebook page. FaceBook’s homepage is extremely user friendly and you’ll be able to do this fairly quickly. On the top of the facebook.com, click the link “Add Photo/Video” and follow the steps from there.

2012 Google Privacy Policy

Google recently shifted it’s privacy policy away from 70 different privacy settings into one document. What you need to know about how google uses your information is generally stated in this document, however the idea that one document lending itself to transparency is one I don’t see. Grouping the multitude of services that google offers and the ability for the online search giant to track and analyze data useful for advertising is easy.

Google makes their billions of dollars off advertising revenue, this is custom tailored to your life by tracking your search history and inferring what you want to hire, buy, learn about. As of now every one of Google’s tools were not in communication with each other, however with an overall shared privacy document this may not always be the case.

Speaking from a marketing standpoint, the ability to understand the search and purchasing habits of your demographic will allow more targeted advertising and marketing in specific areas driving up the cost of advertising along with the frequency of someone selecting an advertisement for “information”

We’ve seen a shift just recently in how google uses it’s search with it’s “search plus your world” feature that customizes your search results using your history and hundreds of other factors. The idea that Google will forgo a potential billion dollar spike in revenue by keeping the advertising and search sides of it’s business separate while being housed in the same compound is a leap I’m not willing to make.

If you are currently using AdWords this will be the most important shift in your online advertising program, use your money wisely and explore local search and Search Engine Optimization before you’re drowning along with the competitions ads on the sidebar of Google.

Details about Google’s Privacy Policy Change

A Dumbed Down version of Google’s Privacy Policy Change

FAQ about Google’s Privacy Policy Change

Step 1) Know your customers

Always in the front section of any college level textbook, knowing who your customers are is often the most overlooked method to building a successful business. Have realistic goals of who you are and where your business is relevant, do not pitch a service to IBM if you have 5 customer service representatives.

Good design can’t fix broken business models.
Jeffrey Veen, Designing the Friendly Skies, 06-21-06

My process is simple and I believe the most effective, every year I reflect and go through my client list noting similarities and trends. Often the customers that I have show a pattern that relates to an industry or a referral source. Either way, it tells me what the business trend is and where to focus my attention.

Step 2) Be seen

As the social web develops and becomes more complex, we find ourselves lost in the tedium that is the “Facebook Wall”. The best way to be seen is to be controversial and start a yelling match that people get heated, however this tactic isn’t great for business… By sharing relevant “inside the industry” information that your customer may not always see you will see a spike in the content being shared and read.

Take this a step further, why not be the information source for the news and write your own articles and blog posts about what you see going on in the industry? Do you think that people won’t read it? Think again, some of the most saught after and appreciated writers are independent industry analysts. These experts in their field are featured on CNN, Fox News and MSNBC almost everyday. Why not you?

Step 3) Build a list

What good is a shepherd without a flock? Develop your own voice and you will see the flood gates open. Use outlets like yahoo news and RSS readers to syndicate your blog posts into worldwide viewership. If you develop informative articles and site sources like a true reporter you will have a better response posting on one of the many free article databases.

Make sure that on your website you have a section that is easy to see where your reader can subscribe via email or social media to your next media release. Capturing this information will give you leverage when speaking with the media on your credibility.

Step 4) Enable a conversation

If you have hundreds of eyes on your content every time you post you’ll be able to activate that readership into having a conversation. This can be done on your website as comments, social media, or a channel like YouTube. Enabling a conversation is one of the best ways to drive your site to the top of an organic Google search because Google sees content like a discussion as new relevant content.

The goal besides an increase in readership and website traffic is to get your readership thinking. Make them think about ways that they can use your services to propel their own businesses and careers. Make them contribute ways that they have used your products in other ways that they weren’t intended for originally.

WD-40 did this recently when a fan of their product reveled to the company that he was using WD-40 to remove love bugs from his windshield. He found that it was one of the only ways to get the pesky bugs off and told the company how pleased he was. They responded by launching a full campaign on how to remove love bugs from your windshield using their product and sales soared.

As you have been reading you may have asked yourself, this isn’t a quick overnight trick that will boost your business into overdrive. It’s a time honored technique of sharing good information, creating a spark of conversation, harnessing the power of group-think and building a reputation based on honesty and trust.

One of the fastest adopted ways is Internet marketing is through social media platforms. This method is sometimes mistakenly referred as viral marketing. There are various platforms such as Facebook, Twitter, MySpace, and Google+ which allow the user to create a free account and create online social circles. The social groups contain friends and relatives usually from real life social circles. These platforms provide the opportunity to chat with one another, share photos and statuses and discuss contents online with your social circles.

To promote your business through Facebook, you need a stunning fan page, which can attract the user’s attention and compel them to “like” your page. The more “likes” would result more free “sharing” advertisement. This method provided thru Facebook to promote a business is a free way to spread the word about your product or service.

Apart from this method, you are also provided with the paid services by Facebook as you can pay them for your advertisement placement and you also have to pay them according to per click rates. People who “like” your page are then added to the fan page list and can receive updates from your business page whenever there is a new posting. This not only informs the users about updates on your business page but also publishes the update on their wall. After making a Facebook business page, you should be sure to have tracking on your website to observe any increase in traffic from your Social Media channels.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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When you send out an email, make sure that you send out a clear message to your recipients. It is important to integrate your blog in your email. The recipients of your email do not have time to read long drawn out messages. Make a short blog on your website that you can use as part of your email marketing. The subject line of your email should be kept very brief but make it creative. The next thing that you may consider with your email is the placement of a link. The integrated blog should contain a link that the recipient can click in order to access your website.

Very important part of your email is to address the recipient by their name. You need to make your email sound as if you wrote it just to them not to an audience. When you keep constant contact with your emails by using the recipient’s name, you will find that they will return your email or at least visit your website. You can grow a list by asking the people that you are emailing to refer a friend to your website. When they refer a friend who visits your website, you will be able to obtain their email. In this manner, you will grow a list of new customers. You can grow a list of new customers by placing articles and blogs on farm websites where you have placed a link.

Your email should contain both HTML and Plain Text to enable the recipients to accept the message in the manner that they prefer. This is important because some people do not like HTML and prefer Plain Text. In your email message, you can include an excerpt of your blog that you placed on your website. This format is called integrating your blog into the email. These tips for email marketing should help increase customers for your website.   Important tips for email marketing remember to keep constant contact with customers, grow a list to contact each week, and integrate your blog with a link for the recipients.

Internet measurement

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

Request an Appointment