Although having client testimonials listed on your website may serve as a functional tool, often times they may leave a negative connotation with readers. There’s no doubt that potential consumers who come across client testimonials may be hesitant to believe the reliability of them. This is where putting a face to a name can truly come in handy.

The key is utilizing one of the earliest tactics of marketing. Word of mouth marketing has continuously backed the success of companies, products, and services. How many times have you utilized services by someone or tried something new simply from having a friend refer you or tell you to do so?

The perfect place to broadcast this is on social media websites like Facebook. With the video coverage of client testimonials combined with the broad reach of Facebook, word of mouth marketing has the ability to expand your company’s reach and overall success. The way to act on this is by uploading your personal videos from your camera, to your computer, and then finally to your Facebook page. FaceBook’s homepage is extremely user friendly and you’ll be able to do this fairly quickly. On the top of the facebook.com, click the link “Add Photo/Video” and follow the steps from there.

2012 Google Privacy Policy

Google recently shifted it’s privacy policy away from 70 different privacy settings into one document. What you need to know about how google uses your information is generally stated in this document, however the idea that one document lending itself to transparency is one I don’t see. Grouping the multitude of services that google offers and the ability for the online search giant to track and analyze data useful for advertising is easy.

Google makes their billions of dollars off advertising revenue, this is custom tailored to your life by tracking your search history and inferring what you want to hire, buy, learn about. As of now every one of Google’s tools were not in communication with each other, however with an overall shared privacy document this may not always be the case.

Speaking from a marketing standpoint, the ability to understand the search and purchasing habits of your demographic will allow more targeted advertising and marketing in specific areas driving up the cost of advertising along with the frequency of someone selecting an advertisement for “information”

We’ve seen a shift just recently in how google uses it’s search with it’s “search plus your world” feature that customizes your search results using your history and hundreds of other factors. The idea that Google will forgo a potential billion dollar spike in revenue by keeping the advertising and search sides of it’s business separate while being housed in the same compound is a leap I’m not willing to make.

If you are currently using AdWords this will be the most important shift in your online advertising program, use your money wisely and explore local search and Search Engine Optimization before you’re drowning along with the competitions ads on the sidebar of Google.

Details about Google’s Privacy Policy Change

A Dumbed Down version of Google’s Privacy Policy Change

FAQ about Google’s Privacy Policy Change

From the beginning of Social Media and Blogging marketers have been trying to find the magic key to unlock it’s revenue producing business model. The research has been done and many have tried and failed, the truth is that there is no “one size fits all” solution that will work for every business. However, this does not mean that a blog mixed with Social Media can not propel your business. As the Internet evolves and becomes more social we will start to see the social element of the web spill over onto how we search and find product and service information. Knowing the trends and staying ahead of the curve will become more important than ever.

Step 1) Know your customers

Always in the front section of any college level textbook, knowing who your customers are is often the most overlooked method to building a successful business. Have realistic goals of who you are and where your business is relevant, do not pitch a service to IBM if you have 5 customer service representatives.

Good design can’t fix broken business models.
Jeffrey Veen, Designing the Friendly Skies, 06-21-06

My process is simple and I believe the most effective, every year I reflect and go through my client list noting similarities and trends. Often the customers that I have show a pattern that relates to an industry or a referral source. Either way, it tells me what the business trend is and where to focus my attention.

Step 2) Be seen

As the social web develops and becomes more complex, we find ourselves lost in the tedium that is the “Facebook Wall”. The best way to be seen is to be controversial and start a yelling match that people get heated, however this tactic isn’t great for business… By sharing relevant “inside the industry” information that your customer may not always see you will see a spike in the content being shared and read.

Take this a step further, why not be the information source for the news and write your own articles and blog posts about what you see going on in the industry? Do you think that people won’t read it? Think again, some of the most saught after and appreciated writers are independent industry analysts. These experts in their field are featured on CNN, Fox News and MSNBC almost everyday. Why not you?

Step 3) Build a list

What good is a shepherd without a flock? Develop your own voice and you will see the flood gates open. Use outlets like yahoo news and RSS readers to syndicate your blog posts into worldwide viewership. If you develop informative articles and site sources like a true reporter you will have a better response posting on one of the many free article databases.

Make sure that on your website you have a section that is easy to see where your reader can subscribe via email or social media to your next media release. Capturing this information will give you leverage when speaking with the media on your credibility.

Step 4) Enable a conversation

If you have hundreds of eyes on your content every time you post you’ll be able to activate that readership into having a conversation. This can be done on your website as comments, social media, or a channel like YouTube. Enabling a conversation is one of the best ways to drive your site to the top of an organic Google search because Google sees content like a discussion as new relevant content.

The goal besides an increase in readership and website traffic is to get your readership thinking. Make them think about ways that they can use your services to propel their own businesses and careers. Make them contribute ways that they have used your products in other ways that they weren’t intended for originally.

WD-40 did this recently when a fan of their product reveled to the company that he was using WD-40 to remove love bugs from his windshield. He found that it was one of the only ways to get the pesky bugs off and told the company how pleased he was. They responded by launching a full campaign on how to remove love bugs from your windshield using their product and sales soared.

As you have been reading you may have asked yourself, this isn’t a quick overnight trick that will boost your business into overdrive. It’s a time honored technique of sharing good information, creating a spark of conversation, harnessing the power of group-think and building a reputation based on honesty and trust.

Starting a new business is one of the most difficult and stressful times in a new entrepreneurs life. The very reason behind this is that the business growth depends upon the growth in sales and production. At startup, you strongly need to model advertising plans from a similar successful business. Similar to a startup, this is the case with online communities. If you have shifted your business online and you are intending to grow it globally or locally, you would strongly need to go through the advertising methods which have been adopted by web masters online. You can incorporate these methods to target the interests of online user community.

One of the fastest adopted ways is Internet marketing is through social media platforms. This method is sometimes mistakenly referred as viral marketing. There are various platforms such as Facebook, Twitter, MySpace, and Google+ which allow the user to create a free account and create online social circles. The social groups contain friends and relatives usually from real life social circles. These platforms provide the opportunity to chat with one another, share photos and statuses and discuss contents online with your social circles.

To promote your business through Facebook, you need a stunning fan page, which can attract the user’s attention and compel them to “like” your page. The more “likes” would result more free “sharing” advertisement. This method provided thru Facebook to promote a business is a free way to spread the word about your product or service.

Apart from this method, you are also provided with the paid services by Facebook as you can pay them for your advertisement placement and you also have to pay them according to per click rates. People who “like” your page are then added to the fan page list and can receive updates from your business page whenever there is a new posting. This not only informs the users about updates on your business page but also publishes the update on their wall. After making a Facebook business page, you should be sure to have tracking on your website to observe any increase in traffic from your Social Media channels.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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Many companies are utilizing email marketing to drive traffic to their websites because it is much cheaper than the traditional mail campaigns. You will find that by being creative in your email marketing campaign that you will drive traffic to your website. In order to keep your customers returning to your website you need to keep in constant contact with them with email marketing.

When you send out an email, make sure that you send out a clear message to your recipients. It is important to integrate your blog in your email. The recipients of your email do not have time to read long drawn out messages. Make a short blog on your website that you can use as part of your email marketing. The subject line of your email should be kept very brief but make it creative. The next thing that you may consider with your email is the placement of a link. The integrated blog should contain a link that the recipient can click in order to access your website.

Very important part of your email is to address the recipient by their name. You need to make your email sound as if you wrote it just to them not to an audience. When you keep constant contact with your emails by using the recipient’s name, you will find that they will return your email or at least visit your website. You can grow a list by asking the people that you are emailing to refer a friend to your website. When they refer a friend who visits your website, you will be able to obtain their email. In this manner, you will grow a list of new customers. You can grow a list of new customers by placing articles and blogs on farm websites where you have placed a link.

Your email should contain both HTML and Plain Text to enable the recipients to accept the message in the manner that they prefer. This is important because some people do not like HTML and prefer Plain Text. In your email message, you can include an excerpt of your blog that you placed on your website. This format is called integrating your blog into the email. These tips for email marketing should help increase customers for your website.   Important tips for email marketing remember to keep constant contact with customers, grow a list to contact each week, and integrate your blog with a link for the recipients.

Internet measurement

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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Mobile marketing is now one of the leading modern technological advances in marketing. You will want to be familiar with mobile website and some of the features that it offers you. You are able to increase your profit, grow customers, and keep track of sales and clients for starters. You can advertise by text messaging free. When you decide to go on the adventure with your mobile website you need to know the importance of creating an App, how Google Adwords can increase profit, and the use of WordPress to incorporate better blogs. You are now able to have a mobile website.

Create an App

You can create your own iPhone App that will enhance your business capabilities. You need to know about the different things available from your App Store in order to create an App that will suit your needs. You can find that creating your own App is not expensive and you are able to put in the system that accommodates your business. It is not necessary to put in extras or things that you would never use.  You will most certainly want an iPhone, known as the smart phone and the most popular system on the market. You will be able to create your own App with your iPhone but certain features are already included for your convenience.

Google Adwords

The search engine Google has taken over much of the market place when it comes to finding new clients for you. Everyone wants to use Google Adwords because you will gain an enormous amount of customers when you use the right keywords to bring customers to your website. Google Adwords puts advertisement on your mobile website and from these ads, you will be able to make more income. When you use Google Adwords, your website will continue to grow because of the search engine driving traffic your direction.

WordPress

Everyone prefers to use WordPress in order to do your blogging. The best websites accept WordPress blogging and articles. This is one of the most modern technologies available today for the mobile marketing entrepreneur. Good WordPress SEO content will help you to achieve top Google rankings. You will want to use your WordPress techniques while you are on the go. The use of your iPhone only adds to your success when it comes to the ability to do mobile marketing.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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The use of text messaging has become very popular method to market your business. You can send customer information about your business along with your website address or email address. Text messaging, known as SMS, is the system of using abbreviations instead of using whole words and sentences. Many people will take a moment of their time to read a quick informative text message. The popularity of the cell phone has greatly enhanced your ability to send out texting without incurring any major costs.

When you are texting, you use SMS shortcuts, which make it even better because many people like getting the funny little SMS text message symbols. Many SMS sites allow you to text multiple people free. The fact is that mobile marketing is advancing very rapidly. A trend that picked up so quickly that there are very little controls allows you to text many people. You should always make sure that you are not being a nuisance to anyone. When requested to remove someone from your list, you should respect his or her request.

The cell phone mobile marketing now has become a trend used by small business and large businesses. It is very economical and easy to do. You are able to use texting through your computer to contact people through their cell phones. You can actually set your computer to send out text messages to clients or perspective clients automatically at a set time. This will leave you free to do other things or you can sleep while the texting is working for you. The use of SMS with MMS has proven to become a very profitable method of marketing. You can integrate MMS systems into your texting. Many VOIP systems allow for MMS systems to be used by their customers.

Short Message Service known as SMS makes texting very easy on your cell phone. The ability for SMS and MMS features to be made available over telecommunication infrastructures was inevitable. This method of text messaging marketing has proven to be very successful. Texting proven to be a means of communication that is successful also has proven to be a means of marketing that is successful. You can use your cell phone to communicate a special text message to one person or you can send out a text message with your cell phone to multiple people with just a SMS texting.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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Marketing a very serious part of the business operation requires that you use phone tracking to enhance your leads. VOIP a new form of tracking phone calls became a popular method to increase the amount of clients that you gain. VOIP, which is known as Voice Over Internet Protocol, collects data that you can use for future marketing. Many small business owners use VOIP in order to track their clients or perspective clients who have called them asking for information about the business. This is one of the cheapest methods to contact clients all over the world.

The next method of phone tracking is the API, which enhances the ability of the client to make direct contact with your website. When you sell products you may wish to use API software in order to let, your clients put in a link that they can use to go directly to your product pages and place their orders. The API software not only allows customers to place orders but it also keeps track of those who have placed their orders and those who are just browsing. This information is vital in order to help the online business contact customers.

The use of local phone numbers is usually easy to track no matter what type of phone system that you use. It is important when you own a business locally to be able to keep track of any customers or perspective customers that have called. You will want to use marketing tools to keep your customers interested in your product. It is also helpful to be able to send your customers a text message when you have specials that they may want to take advantage in purchasing. Many business owners keep track of local phone numbers in order to start a mail out list, text their customers and/or email them of any specials or bargains that you offer for the week.

The use of phone call tracking for years has helped business owners to increase the number of customers that they may get. It is also possible to use your local phone numbers to track where a customer lives giving you their address. This is possible by checking the information on the internet. You can use phone-tracking information to enhance your customer base by marketing to them by texting, email, or telemarketing. VOIP, API, and local phone numbers are all good marketing tools.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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The ability to find success in your online business depends on your capability for online marketing. Three secrets that I would like to share with you help increase you are success rate when you apply online marketing to your website business. Multiple things help you with online marketing like the use of Social Media, You Tube, articles, blogs, and back links to your website. All these things are useful but it is highly recommended that you use a Google profile, Community profile, and Photo tagging. All these things are very important increasing your ability to get your website noticed.

Google Profile

The first secret that I would like to introduce to you is your Google profile. This is a means of attracting many new clients to your website. People believe and trust in Google to give them the information that they need. You can place a good profile in different websites where the Google search engine will pick it up, placing your Google profile where others know who you are and what you represent. When someone does a Google search to find who you are and are you legitimate, it is often that your profile will be the first thing they notice.

Community Profile

The Community profile that you placed in appropriate websites makes a great resource for you to drive traffic to your website. Many websites like Associated Content for instances places your profile in many of the search engine optimism for others to find. You will find that Yahoo!, Bing, Mamma Search, and Google all notice your Community profile from Associated Content. You should research some communities online that are in your industry and register with each of them creating an online profile. These profiles are often indexed into Google.

Photo Tagging

Photo tagging has proven itself one of the best methods in online marketing to get traffic to your website. This means that you use keywords below your photo to describe important data. The digital photo or document must be something that fits in with your keyword usage. You can put the photo with a keyword(s) in your website, on a website farm, or even in your profile. You also can put a link in the keyword that will direct traffic back to your website. Many people use the photo tagging in order to increase traffic, which proves that it is a successful means to increase your online presence.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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The key in being noticed online is by working to Amp up your online presence. This process done by using different Social Media methods such as E-zine, well-written articles, You Tube, and Video Marketing, on well- placed web farms. Many people who own a website find that soon they fade out unless they work to keep it in the eye of the public. In order to do this they must work on a constant basis to Amp up their online presence.

E-zine has proven itself as a method for you to get your website noticed and keep it noticed. Many people put fresh articles in the E-zine website in order to keep their website in the view of the public. The Google search engine notices many articles published on E-zine. The best way to be published on E-zine is to use professional writers, which know the rules. They find that a good writer will also attract a larger amount of traffic to their website. E-zine along with other web farms like Hub Pages, Associated Content, and Triond are where those who want to Amp up their online presence present quality articles.

Many people put information about their website on YouTube because the public can view it and hear you talk about your product or service. Visual is one of the best ways to Amp up your online presence. The You Tube videos, that you make maybe placed on your own website, web farms, and other online sites that will be selected by the search engines. Video Marketing now has become a major source of people getting their presence better know. Many people hire a professional to make any You Tube videos’ needed for their website. The testimonials of clients who are well pleased are a great way to Amp up your online presence when placed on YouTube.

In order for your presence to be noticed online, constantly use all available Social Media you have at your fingertips. When you endeavor to use the Social Media to make yourself well-know you soon find that you have a large number of traffic going to your website. The use of articles placed in your own website and on other websites is a major resource for you to be noticed. Now with the addition of You Tube and Video Marketing you find even more traffic coming your way.

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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