Expert Advice: How to target your searches in Google 2

I received a lot of positive feedback from my last post about Google tricks, so here are a few more tools to add to your tool belt!

Some Google tricks that are little known to some browsers are the “targeting” tricks. These tricks have been used by marketers and expert Googlers alike for years now. By using a targeted search you’ll be able to learn much more about what is really going on within a website, how to weed out what you don’t want and making sure the information you are reading is recent.

filetype:pdf

By specifying a filetype you can more accurately search and find exactly what you need. If you are looking for credible materials they are more likely to be found in a whitepaper and those are primarily .pdf’s. Inferences like this will save you time and headaches when trying to find the right information.

intitle:gaylord m focker

If you specify a word that should be in the “title” of the webpage you will be able to search much more accurately. Using this feature will return results that are more relevant than a traditional Google search or even a keyword search.

*bunker

This will replace itself with common terms in your search, other terms will give you a more broad results of a niche keyword grouping.

For the 65% of my fans who visit my website that use a Mac computer here are a few Bonus Tips you may know or may have forgotten:

Select the Address Bar: Command + L

Cycle through Windows and Apps:

Windows: Command + ~
or
Applications: Command + tab

Screenshot: Command + Shift + 3

Targeted Screenshot: Command + Shift + 4

Find on Page: Command + F