Have you recently discovered the fun of Facebook? Connecting with old friends, hearing news from businesses and groups that you are interested in, or just keeping in touch with your kids. The Internet is the greatest tool developed in this century. It has revolutionized the way we communicate, do business, and get stalked. Online stalking [...]
View PostA Sociomarketing view on How To Create an Advertising Plan
Advertising Plan: An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals. Using an advertising plan to map the road to your business’s success is important. Things to keep in mind when making an advertising [...]
View PostHow to use Sociomarketing to maximize eye tracking
Eye tracking is a research method that determines what part of an advertisement consumers look at, by tracking the pattern of their eye movements. Eye tracking allows internet marketers to prioritize and narrow down their advertising efforts into the most efficient campaign. The most effective location for all internet visitors is “inline” which means when [...]
View Post Eye Tracking