Baby Boomers are over 100 million in population, those born before 1965 are the single largest consumer group in the United States. They are the wealthiest, best educated and most sophisticated group of purchasers in America. With more wealth and disposable income than any other population in America, this group is the new customer majority.
From my experience marketing to this group, I know the key to capturing and keeping the attention of this rapidly growing segment of our population. Understanding their behavior, satisfaction needs and buying motivators is a practice in Sociomarketing™. Research into this demographic using Sociomarketing Behavior Analysis Algorithms allows us to approach the most effective marketing and sales tools and techniques.
Baby Boomers are experimental, individualism, general distrust of government, free spirited, and social cause oriented. Most Baby Boomers are goal oriented and competitive, since this generation equates work and position with personal achievements they are very clever and resourceful in the office. They believe in “face time” and the value of a good days work and may fault the younger generations for working remotely.
A marketing mix is important when planning any marketing strategy. Strategies to mix in when formulating a marketing plan include Internet, Print Media, Guerilla, and Signage. This generation is more likely to read direct mail, newspaper advertisements and door hangers than any other. If you are dealing with a geographically limited business such as a pizza place or chinese restaurant this tried and true method of marketing your services. Direct Marketing however is a limited industry, with the younger generations more ad-blind and the costs of mail and printing going up the cost of investment may be limiting to some budgets.
Joel Goldstein is one of the foremost business marketing consultants in the world. He is known as the Father of Sociomarketing. As an experienced entrepreneur, Joel can relate his experiences into best practices for current and future business owners. Joel Goldstein’s speaking presentations run from an hour for a keynote speech to four hours for a half-day program.