Baby Boomers are over 100 million in population, those born before 1965 are the single largest consumer group in the United States. They are the wealthiest, best educated and most sophisticated group of purchasers in America. With more wealth and disposable income than any other population in America, this group is the new customer majority.
From my experience marketing to this group, I know the key to capturing and keeping the attention of this rapidly growing segment of our population. Understanding their behavior, satisfaction needs and buying motivators is a practice in Sociomarketing™. Research into this demographic using Sociomarketing Behavior Analysis Algorithms allows us to approach the most effective marketing and sales tools and techniques.
Baby Boomers are experimental, individualism, general distrust of government, free spirited, and social cause oriented. Most Baby Boomers are goal oriented and competitive, since this generation equates work and position with personal achievements they are very clever and resourceful in the office. They believe in “face time” and the value of a good days work and may fault the younger generations for working remotely.
The Internet is a great way to market to baby boomers, especially using social media as a platform. You are able to specify your age range when using Facebook pay per click for example, allowing you to target your exact client base directly. Other ways to use internet marketing to reach your ideal client include, article writing, video promotion, email distribution and social media. Using these tools in a combination will give you the maximum return on investment and return on your time. An example of a combination would be… Directing a lead from Youtube onto your website -> Having them sign up to a email list -> Distributing articles to that email list -> Incentivize them to follow you on social media -> Develop a following.
Joel Goldstein is one of the foremost business marketing consultants in the world. He is known as the Father of Sociomarketing. As an experienced entrepreneur, Joel can relate his experiences into best practices for current and future business owners. Joel Goldstein’s speaking presentations run from an hour for a keynote speech to four hours for a half-day program.