Baby Boomers are over 100 million in population, those born before 1965 are the single largest consumer group in the United States. They are the wealthiest, best educated and most sophisticated group of purchasers in America. With more wealth and disposable income than any other population in America, this group is the new customer majority.
From my experience marketing to this group, I know the key to capturing and keeping the attention of this rapidly growing segment of our population. Understanding their behavior, satisfaction needs and buying motivators is a practice in Sociomarketing™. Research into this demographic using Sociomarketing Behavior Analysis Algorithms allows us to approach the most effective marketing and sales tools and techniques.
Baby Boomers are experimental, individualism, general distrust of government, free spirited, and social cause oriented. Most Baby Boomers are goal oriented and competitive, since this generation equates work and position with personal achievements they are very clever and resourceful in the office. They believe in “face time” and the value of a good days work and may fault the younger generations for working remotely.
Hiring an Advertising Agencies to market to Baby Boomers should be a process. The first step should be research, find the most successful agencies that the larger companies are using to market to that demographic. Interview those companies to see what they would recommend you do with your business. Most of the time when speaking to a large advertising agency they will turn your business to a smaller agency if they feel they could not provide you with the level of service you require with your budget. Also to be explored are specialized agencies such as Internet Marketing agencies or Traditional Marketing agencies.
Joel Goldstein is one of the foremost business marketing consultants in the world. He is known as the Father of Sociomarketing. As an experienced entrepreneur, Joel can relate his experiences into best practices for current and future business owners. Joel Goldstein’s speaking presentations run from an hour for a keynote speech to four hours for a half-day program.