2012 Google Privacy Policy
Google recently shifted it’s privacy policy away from 70 different privacy settings into one document. What you need to know about how google uses your information is generally stated in this document, however the idea that one document lending itself to transparency is one I don’t see. Grouping the multitude of services that google offers and the ability for the online search giant to track and analyze data useful for advertising is easy.
Google makes their billions of dollars off advertising revenue, this is custom tailored to your life by tracking your search history and inferring what you want to hire, buy, learn about. As of now every one of Google’s tools were not in communication with each other, however with an overall shared privacy document this may not always be the case.
Speaking from a marketing standpoint, the ability to understand the search and purchasing habits of your demographic will allow more targeted advertising and marketing in specific areas driving up the cost of advertising along with the frequency of someone selecting an advertisement for “information”
We’ve seen a shift just recently in how google uses it’s search with it’s “search plus your world” feature that customizes your search results using your history and hundreds of other factors. The idea that Google will forgo a potential billion dollar spike in revenue by keeping the advertising and search sides of it’s business separate while being housed in the same compound is a leap I’m not willing to make.
If you are currently using AdWords this will be the most important shift in your online advertising program, use your money wisely and explore local search and Search Engine Optimization before you’re drowning along with the competitions ads on the sidebar of Google.
Details about Google’s Privacy Policy Change
A Dumbed Down version of Google’s Privacy Policy Change
FAQ about Google’s Privacy Policy Change
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